<rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>digitalbrandbuilders</title><description>digitalbrandbuilders</description><link>https://www.digitalbrandbuilders.com.au/blog</link><item><title>Google Adwords Review Extensions</title><description><![CDATA[At the Google Masterclass In Melbourne yesterday, we were presented with some fantastic news. As my customers know, i am huge advocate of reviews, and it was awesome to here that as part of a number of feature upgrades to the Adwords Platform in Australia Google's latest brainchild, Review extensions were finally here! These extensions give you the opportunity to share positive reviews, testimonials or awards below your standard text ads. And as with all AdWords extensions, enabling review<img src="http://static.parastorage.com/media/b6a641ab2b77ed9a04d54923437a8dbc.jpg_256"/>]]></description><link>https://www.digitalbrandbuilders.com.au/single-post/2014/03/26/Google-Adwords-Review-Extensions</link><guid>https://www.digitalbrandbuilders.com.au/single-post/2014/03/26/Google-Adwords-Review-Extensions</guid><pubDate>Wed, 26 Mar 2014 06:47:02 +0000</pubDate></item><item><title>Gold Nugget Tip: Adwords &amp; Quality Score</title><description><![CDATA[When it comes to paid search, there's not nearly as much research, as there is in the land of SEO. This is despite the fact that PPC, like SEO, is largely driven by an algorithm (Quality Score) which determines ad position, cost per click and many other factors. By understanding how Quality Score works, the science or mystic of Adwords can be understood a lot easier! Specifically being able to quantify the impact of Quality Score on your cost per click and cost per conversion. And explain to how<img src="http://static.parastorage.com/media/301aac174d7a5a150f5520f748dde403.jpg_256"/>]]></description><link>https://www.digitalbrandbuilders.com.au/single-post/2014/02/04/Gold-Nugget-Tip-Adwords-Quality-Score</link><guid>https://www.digitalbrandbuilders.com.au/single-post/2014/02/04/Gold-Nugget-Tip-Adwords-Quality-Score</guid><pubDate>Tue, 04 Feb 2014 11:35:24 +0000</pubDate></item><item><title>Gold Nugget Tip - Bid Stacking Strategies In Adwords</title><description><![CDATA[Short & snap our Gold Nugget Tips bite sized hints on how to improve your Digital Marketing & eCommerce efforts. In this blog post we explore the benefits of testing the same keyword with different match types to help determine which match type is the right fit for an advertiser’s account. Let’s delve into a situation where you might want to actually keep running different match types simultaneously. In the below example, we have set a sample keyword (Men's Business Shirt Brisbane) to Modified<img src="http://static.parastorage.com/media/962c7989e46254c1578e72f8fcaf46e4.jpg_256"/>]]></description><link>https://www.digitalbrandbuilders.com.au/single-post/2014/01/20/Gold-Nugget-Tip-Bid-Stacking-Strategies-In-Adwords</link><guid>https://www.digitalbrandbuilders.com.au/single-post/2014/01/20/Gold-Nugget-Tip-Bid-Stacking-Strategies-In-Adwords</guid><pubDate>Mon, 20 Jan 2014 22:30:46 +0000</pubDate></item><item><title>Remarketing - Lets Get Visual!</title><description><![CDATA[Using YouTube videos is the next step in the evolution of remarketing. As Google continues to try and make searching (and advertising) a more visual and interactive experience, video ads are primed to bring targeted digital advertising to visual online consumer. Remarketing with YouTube videos will be a powerful weapon of choice for the following reasons: Grab your potential customer’s attention and explain to them why your product is beneficial. Step outside of the 70-character limit of<img src="http://static.parastorage.com/media/1fc3bf3c1203decb94ccf8b4787eeaff.jpg_256"/>]]></description><link>https://www.digitalbrandbuilders.com.au/single-post/2014/01/20/Remarketing-Lets-Get-Visual</link><guid>https://www.digitalbrandbuilders.com.au/single-post/2014/01/20/Remarketing-Lets-Get-Visual</guid><pubDate>Mon, 20 Jan 2014 13:03:20 +0000</pubDate></item><item><title>Working with a third party the right way!  Google PPC Account Management</title><description><![CDATA[We recently came across a very interesting article on the Google Adwords help centre...Working with third party or PPC agencies. Here are some interesting out takes that we felt were worth sharing! How to work with a third-party partner Whilst working with an AdWords third-party partner can save you and your business a lot of time and energy, it is stll important that you as the account holder, stay informed and involved as much as possible. For best results, Google recommend that clients are<img src="http://static.parastorage.com/media/f5acf43afedb27d9714ef43383e7a782.jpg_256"/>]]></description><link>https://www.digitalbrandbuilders.com.au/single-post/2013/12/15/Working-with-a-third-party-the-right-way-Google-PPC-Account-Management</link><guid>https://www.digitalbrandbuilders.com.au/single-post/2013/12/15/Working-with-a-third-party-the-right-way-Google-PPC-Account-Management</guid><pubDate>Sun, 15 Dec 2013 10:50:55 +0000</pubDate></item><item><title>eCommerce Start Tracking It In Google Analytics!</title><description><![CDATA[Under the hood of what your customers are buying, thanks to eCommerce tracking through Google Analytics With Google Analytics and the insertion of GA generated code it is easy to install Ecommerce Tracking to find out what visitors buy through your site or app. And the information you have access to is quality. Your can uncover information on; Products: Which products they buy, in what quantity, and the revenue generated by those products. Transactions: The revenue, tax, shipping, and quantity<img src="http://static.parastorage.com/media/021105541a56d40d0f8d2080824e8448.jpg_256"/>]]></description><link>https://www.digitalbrandbuilders.com.au/single-post/2013/12/11/eCommerce-Start-Tracking-It-In-Google-Analytics</link><guid>https://www.digitalbrandbuilders.com.au/single-post/2013/12/11/eCommerce-Start-Tracking-It-In-Google-Analytics</guid><pubDate>Wed, 11 Dec 2013 12:58:53 +0000</pubDate></item><item><title>Google Analytics - Traffic Sources Report a Trove of Treasure!</title><description><![CDATA[The traffic sources report of your Google Analytics dashboard offers a treasure trove of insights to your website and your visitors. You can learn where visitors are coming from, referring websites that are sending you the most traffic, keywords that are sending you traffic and which source is sending the most traffic. Under the sources tab on analytics you can choose from five options. Each option deep dives into your data to provide more information on where your traffic is coming from. Here<img src="http://static.parastorage.com/media/46fddea6a4d2b72a35da6bb35e1df621.jpg_256"/>]]></description><link>https://www.digitalbrandbuilders.com.au/single-post/2013/12/10/Google-Analytics-Traffic-Sources-Report-a-Trove-of-Treasure</link><guid>https://www.digitalbrandbuilders.com.au/single-post/2013/12/10/Google-Analytics-Traffic-Sources-Report-a-Trove-of-Treasure</guid><pubDate>Tue, 10 Dec 2013 05:16:12 +0000</pubDate></item><item><title>Customer Service eCommerce Style!</title><description><![CDATA[Customer Service is just as important online as it is instore. Over the years our team has had exposure and implemented for clients some wonderful eCommerce/Customer Service tools to help manage customer service channels remotely or via the net. Here are two of my favourites! Zendesk ...super cool, super zen! One of the best customer service features that Zendesk offers is its one-on-one support via any channel — website, phone, social sites, email, and live chat. It then turns the inquiries<img src="http://static.parastorage.com/media/8c191180e29b37f66f6bcabc47c59c71.jpg_256"/>]]></description><link>https://www.digitalbrandbuilders.com.au/single-post/2013/12/09/Customer-Service-eCommerce-Style</link><guid>https://www.digitalbrandbuilders.com.au/single-post/2013/12/09/Customer-Service-eCommerce-Style</guid><pubDate>Mon, 09 Dec 2013 12:27:42 +0000</pubDate></item><item><title>Key eCommerce Metrics - Using Big Data To Your Advantage!</title><description><![CDATA[Online customers create a plethora of data. On site searches, pages viewed, recommendations, clicks, likes and device data. The list goes on ... as too the data! In fact companies like Amazon have been using big data for a long time, It is how they have offered personalised product recommendations and email promotions. The good news is that smaller companies can use the power of Big Data in their businesses, too. But just because you can gather tons of data, doesn’t mean you should. For most<img src="http://static.parastorage.com/media/660f99908348bce071e8325e78d75e3f.jpg_256"/>]]></description><link>https://www.digitalbrandbuilders.com.au/single-post/2013/12/07/Key-eCommerce-Metrics-Using-Big-Data-To-Your-Advantage</link><guid>https://www.digitalbrandbuilders.com.au/single-post/2013/12/07/Key-eCommerce-Metrics-Using-Big-Data-To-Your-Advantage</guid><pubDate>Sat, 07 Dec 2013 12:07:50 +0000</pubDate></item><item><title>Google Adwords PPC - Under The Hood Of The New Opportunities Tab In Adwords!</title><description><![CDATA[Last month, Google launched a long overdue revamp of the AdWords’ Opportunities Tab. It upgraded the display to a simpler, cleaner and more visual format, as well as made major improvements to the content recommended as opportunities on your account. Originally the Opportunities Tab helped advertisers recognise when to expand keyword lists, raise max CPC bids, and increase budgets. Now, Google has incorporated Enhanced Campaigns, and the Ad Rank algorithm's recent changes. As such you can now<img src="http://static.parastorage.com/media/36a890558baa778dce7b6cbc6b746d5a.jpg_256"/>]]></description><link>https://www.digitalbrandbuilders.com.au/single-post/2013/12/04/Google-Adwords-PPC-Under-The-Hood-Of-The-New-Opportunities-Tab-In-Adwords</link><guid>https://www.digitalbrandbuilders.com.au/single-post/2013/12/04/Google-Adwords-PPC-Under-The-Hood-Of-The-New-Opportunities-Tab-In-Adwords</guid><pubDate>Wed, 04 Dec 2013 11:56:13 +0000</pubDate></item><item><title>Remarketing - Starting With Best Practice!</title><description><![CDATA[Remarketing is booming! And with new features and functionalities, like building lists using your Google Analytics Data to Dynamic Remarketing with product catalogue input it is even more important for advertisers to be creating and optimizing remarketing campaigns with best practices in mind. Here is a few ideas for best practice! Manage expectations from th start..How? By setting clear remarketing objectives As with all digital marketing projects, you must be sure of your objectives before you<img src="http://static.parastorage.com/media/49cb2870d8d7944aa1c5785b6eddcc4a.jpg_256"/>]]></description><link>https://www.digitalbrandbuilders.com.au/single-post/2013/05/01/Remarketing-Starting-With-Best-Practice</link><guid>https://www.digitalbrandbuilders.com.au/single-post/2013/05/01/Remarketing-Starting-With-Best-Practice</guid><pubDate>Wed, 01 May 2013 09:58:20 +0000</pubDate></item></channel></rss>